International Business.pdf
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Book Summary
International Business is a comprehensive textbook with examples and cases from across the world. It brings out the key concepts of international business in a very simple and lucid manner with numerous real-life examples, vignettes, diagrams, and illustrations, so as to facilitate and reinforce learning. Salient Features : • The textbook covers contemporary topics such as 10-P Model of Global Strategic Management, 5-E Model of Change in International Business, Bilateral Trade Relations of EU and BRICS countries etc. • Application orientation with-more than 100 exhibits and more than 300 chapter-end OTQs
File Name:International Business
Posted By:Sonia Gupta
Published on by McGraw-Hill Education
ISBN-10:9339203097
Status : AVAILABLE
Ratting:
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