Language in Business, Language at Work PDF, ePub eBook

Language in Business, Language at Work.pdf

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Book Summary

This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond ‘best practice’ formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making it possible for them to use language in an informed and creative way in their current or future workplaces. The book uses rich authentic examples from business discourse to illustrate how the details of language use can help or hinder achieving the goals of companies, management and employees. Addressing a wide range of areas in business communication and introducing selected concepts from discourse analysis, the authors illustrate the workings of language across corporate contexts. There are many textbooks in corporate communication that help students read the clock. This one enables them to understand the clockwork.

File Name:Language in Business, Language at Work
Posted By:Erika Darics,Veronika Koller
Published on 2017-09-19 by Palgrave
ISBN-10:1349938084
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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