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The Business of Sport Management PDF, ePub eBook


The Business of Sport Management.pdf


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Book Summary

This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport.

File Name:The Business of Sport Management
Posted By:John Beech,Simon Chadwick
Published on 2004 by Pearson Education
ISBN-10:0273682687
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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