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Managing Networks in International Business PDF, ePub eBook


Managing Networks in International Business.pdf


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Book Summary

Intended for those interested in business, international business and marketing, this volume introduces an innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasize interpretation, learning by doing, and trust and co-operation in the international business community. The editors focus upon the business relationships within and between firms, as well as the importance of middle management in the international arena.

File Name:Managing Networks in International Business
Posted By:Mats Forsgren,Jan Johanson
Published on 1992-01 by Psychology Press
ISBN-10:2881245056
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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