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Introduction to E-business PDF, ePub eBook


Introduction to E-business.pdf


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Book Summary

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form that environment. * Integrates business, management, strategic management, technology, marketing and economics within the context of e- business * Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google * Text is supported by web material supplying further case study material, Q&As and additional sources of information

File Name:Introduction to E-business
Posted By:Colin Combe
Published on 2006 by Routledge
ISBN-10:0750667311
Status : AVAILABLE
Ratting: 4.6 of 5 | PDF File Ready to download
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